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How to Attract and Retain Great Employees

31 May 2019 Articles

How to Attract High-Quality Employees

Building out a team is equally one of the most rewarding and exciting experiences as your company scales and grows. It’s in this pivotal period of growth, attracting and retaining high-quality employees can significantly impact the success of your business and teams overall.

The reality is, bringing in talented new employees can significantly improve your internal systems, operations and add forward momentum that impacts your bottom line. As with anything, there are a few elements that are important to get right when looking to expand your team. Here’s how to attract great employees:

Ping pong table.Incorporate lifestyle as part of your employee culture

Have a healthy work/life balance is important in every workplace culture. Making lifestyle initiatives as part of your corporate culture can be attractive features to new recruits. For a lot of employers, this can be offering mid-day workout classes, weekend hiking, golf excursions or other after-work extracurriculars. In addition, outside of work activities promote team bonding and communication.

More than that, being aware that work is only just a small part of your employee’s lives — and not their core reason for existing — shows empathy as a leader and helps to improve the quality of life for your people. Job satisfaction is closely tied to psychological wellbeing and happiness. Being aware of these facts as an employer can make your company look like an attractive place to work for talent.

Say thank you

Recognition in the workplace goes a long way to making your employees feel recognized and acknowledged.

With today’s technology, companies now exist that are solely focused on employee recognition. From digital recognition platforms, internal social media pages, and robust training — employers have a variety of options to choose from. It’s important to note that many recognition programs also usually incorporate a points-based or incentivization system. Gifts and rewards are equally great for both performance purposes and for giving employees tangible items and experiences to look forward to.

Taking a moment to acknowledge someone and say “thank you” is a powerful exercise that shouldn’t go underestimated. In fact, research shows that 69% of employees would work harder if they felt their efforts were better appreciated. Whether you create a full-scale recognition program or make it a habit of regularly saying thank you. Acknowledge your people in creative ways and never hesitate to give credit where it’s due.

Offer attractive compensation, benefits, and incentives

The truth is, really great employees often have multiple career options available to them. In fact – Canadian employers face some of the toughest hiring conditions with just over 3 unemployed people per job vacancy in Canada. Which means you are almost certainly trying to acquire talent from the other companies in your industry.

Having competitive salaries and benefits packages along with incentive programs can go a long way to making your company look more desirable over another. Whether it’s an annual company-paid trip, vacation time-off, or an online catalogue that employees can cash in for tangible items, rewarding your people can instill a deep sense of loyalty and more importantly, reinforce that their efforts mattered.

Why are benefits packages important?

Benefits packages provide support for both your company and employees.

  1. They are tax-effective. Benefits are like tax-free bonuses for employees in Canada, excluding Quebec.
  2. They show you care about people’s well-being. You can help to ensure the wellbeing of your employees (and their families). This, in turn, can create a sense of security for your team and help to improve morale.
  3. They offer recognition. Benefits will help to remind your employees that they matter to you. And as stated before, saying thank you goes a long way.

Interested in getting benefits? Visit our Group Benefits Page to learn more about what we offer. Want your questions answered right away? Connect with an expert.

Woman wearing grey striped dress shirt sitting down near brown wooden table in front of a laptop.Listen to feedback

Closely tied to recognition, making a conscious effort to listen to your employees’ feedback will help you create internal programs and initiatives that speak directly to their wants and needs.

  • Be open to constructive feedback. This creates a transparent culture that’s formative to building trust and job satisfaction overall.
  • Show people that you value them and that their ideas are heard.
  • Success doesn’t happen in isolation or silos.

By listening to your employee’s feedback, you have an opportunity to identify areas of improvement and make changes internally as a result.

Develop true leadership

Leadership should mean providing resources, not being a regimented “controlling force.” Show how much you respect and acknowledge your employees to encourage a work environment that’s conducive for motivation and achievement.

As described in the Forbes Article, “The Role Leadership Has In Company Culture”, every employee’s should feel that they have an impact on an organization’s direction. However, strong leadership has the most direct effect on company culture overall. The best leaders positively impact the confidence of their staff.

When you’re the best possible leader you can be, you’re able to help your people to approach challenges and mistakes as opportunities for learning. True leaders help guide people through mistakes and protect their self-worth and self-assurance. It’s about providing a service to others through both example and advice.


Ultimately, this cultivated skillset helps leaders to empower employees to achieve the company mission. Never forget to remind your people just how vital each of their contributions is. It’s all about a shared vision to furthering and achieving the company’s goals.

Making your employee’s job satisfaction a priority is a long-term strategy. It makes both your company and people successful. Attracting great talent starts with focusing on your culture. When the right people are strategically placed in the right roles, your company has the ability to not just flourish — but thrive.